Peter Janssen is a hands on marketing & branding professional who started his career at Henkel in 1985. During his career he worked for several international companies in Belgium, the Netherlands and in Germany. In between he also joined the Vlerick Business School (Belgium) where he managed the Vlerick Brand Management Centre, doing research on branding topics such as Internal Branding & Brand Personality Measurement. At Vlerick he also got the chance to lecture to students – even in Sint Petersburg – and to organize in-company trainings for e.g. Fortis, Atlas Copco, Proximus and Colruyt. Since 2010 Peter joined the UCLL to inspire students and to bring them to the next level. Peter loves traveling and did already participate in a lot of international business weeks. Recently he participated in the ISUL international mobility program at HNU in Neu-Ulm.