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TEACHING

Through our International Startup League (ISUL) project, we were able to bring four international guest lecturers to HNU in 2023 und 2024:

Prof. Eli Gimmon

In May, the Institute welcomed Prof. Eli Gimmon from Tel-Hai College in Israel as a guest lecturer in Neu-Ulm: „I took part in the conceptual se minar class of Prof. Jens Patzmann. This English-speaking seminar was attended by 28 Students of which half were international students. This seminar was related to actual challenges by the help of Mr. Thomas Joussen and Oliver Sommer from the marketing and communication agency JOUSSENKARLICZEK. Interestingly the challenge which was presented to the students was: „How could the Protestant Church in Germany counter the loss of trust in a communicative way and gain new acceptance in society?“ The students in groups of 4 will have to submit their work by the end of the course. We discussed how lecturers can avoid non-original students‘ work while ChatGPT is ought to be utilized transparently in the right way[...]

Prof. Gonzalo Llanost

From 24.06. - 05.07., we welcomed Prof. Gonzalo Llanost from the Universidad Finis Terrae as a guest lecturer at HNU: „My visit at HNU began with a brief welcome meeting with Prof. Jens Uwe Pätzmann. I participated as a jury member in the conceptual seminar presentations on Brand Management. During the first week I met Verena Mattes and Antonia Schulz from ISUL, who helped me with the logistics and Sarah Bruder gave me a tour of the campus. I met with researcher Vanessa Robertson, we exchanged research experiences and gave a lecture together on the Post Development and Alternatives to Development course.
I had the opportunity to follow the final presentations of the groups of the International Strategic Management course led by Prof. Daniel Schallmo. The following rounds of feedback and questions stimulated a dynamic exchange. The next day I met with Professor Klaus Lang to ex plore possible opportunities for postdoctoral studies or joint research initiatives in Germany. In Professor Julia Kormann‘s lecture I gave a talk entitled ‚How does unethical behaviour affect brand image from the consumer‘s perspective?‘.
[...]In conclusion, my visit to HNU was academically enriching and instrumental in strengthening ties between our institutions. These relationships will continue flourishing, creating opportunities for mutual development in learning and innovation.“

Dr. Boaz Hovav

In early October, Dr. Boaz Hovav from Max Stern Yezreel Valley College (Israel) visited our campus to deliver a series of lectures on health systems analysis. Working alongside professors Silvia Straub, Axel Focke, Patrick Da-Cruz, and Roman Grinblat (DHBW), he provided comparative insights into the Israeli, German, and other OECD healthcare systems.
Reflecting on his two-week visit, Dr. Hovav shared: „The experience exceeded my expectations, thanks to a well-structured schedule that enabled productive exchanges with faculty and students. Our discussions covered crucial topics including healthcare systems, health expenditure, and medical entrepreneurship, as well as research and development in health. The students‘ thoughtful questions about Israeli-German healthcare differences led to particularly engaging dialogues. Beyond the academic aspects, I appreciated experiencing Neu-Ulm‘s autumn beauty and German culture through wonderful days with professors Jens Pätzmann and Klaus Lang. I‘m eager to continue collaborating with my HNU colleagues.“

Prof. Judy Chang Wong

Dr. Yael Pedro

At the beginning of October, Dr. Yael Pedro from Shenkar College in Israel visited the HNU. She gave an exciting guest lecture on „Fashion Branding & Marketing“ in Prof Dr Jens Pätzmann‘s course with many examples from her home country. In retrospect, Ms Pedro describes her stay at HNU as follows: „My stay as a guest lecturer at HNU was an extremely rewarding experience. We explored various topics, from strategic brand development to the convergence of traditional and digital marketing methods. Case studies and analyses of successful brand campaigns fostered a comprehensive understanding among the attendees. The active participation of the students was characterised by thoughtful questions and lively discussions. Witnessing their enthusiasm was inspiring and strengthened the mutual exchange of knowledge in an academic environment“

Peter Janssen

In October, the HNU hosted Peter Janssen from UC Leuven-Limburg in Belgium. He supported Prof Dr Daniel Schallmo and Prof Dr Barbara Dannenmann in their teaching. „From 16 to 27 October, I was at HNU in Germany as part of ISUL‘s international mobility programme. During these two weeks, I had the opportunity to meet colleagues from HNU and coach master students during a block seminar on „Entrepreneurial Ideation and Prototyping“, followed by a two-day Design Thinking workshop. During this week, I was amazed by the professional attitude and vigour of the students, who developed creative and outstanding solutions and even tools (such as apps, videos, etc.) for the given tasks under time pressure. In the second week, I had the pleasure to share my branding experience with Bachelor and Master students by giving a presentation on „Internal Branding“ and „Key Trends in Branding“. It was really a fantastic time for me, where I learned a lot and got to know HNU‘s programmes and workshops.“

Leandro Bitetti

At the beginning of December 2023, Leandro Bitetti from SUPSI in Manno, Switzerland, came to HNU as a guest lecturer. He gave guest lectures in the courses of Prof. Dr Thomas Bayer and Prof. Dr Elmar Steurer, including on the topic of „Sustainable Business Model Innovation Metrics in Small Businesses“

Robrecht Van Goolen

Also in December, the HNU welcomed Robrecht Van Goolen from Leuven (UCLL) in Belgium as a guest lecturer at HNU. He was involved in the courses of Prof. Dr Sascha Fabian and Prof. Dr Wilke Hammerschmidt and was able to use his expertise as an entrepreneurship coach and in the field of marketing communication to good effect.

Robrecht Van Goolen as a guest lecturer at HNU

For 2 weeks we had the pleasure of welcoming Robrecht Van Goolen from UC Leuven-Limburg as a guest lecturer at Hochschule Neu-Ulm. His stay was financed by an ISUL scholarship.

“It has been a privilege to contribute to the academic community at HNU and engage with both students and faculty members in this enriching experience.
The warm welcome and support I received from you and the entire HNU community made my transition seamless and enjoyable. Your commitment to fostering an international exchange of knowledge and ideas is truly commendable, and I am grateful to have been a part of this collaborative effort.

I had the privilege of teaching in several courses, collaborating with esteemed professors and engaging with the German and international students.
Specifically, I taught in the following courses:

Working with these professors has been a rewarding experience, and I am grateful for the opportunity to contribute to the academic growth of the students.

I must express my appreciation for the exceptional students at HNU. Their enthusiasm, intellectual curiosity, and dedication to their studies have been inspiring. It was a pleasure to engage with such a motivated group of individuals.

During my time at HNU, I had the pleasure of participating in various enriching activities:

  • Meeting with the international office with Katja Schuster
  • Visiting the Usability Lab and engaging in eyetracking research with Prof. Dr. Andrea Kohlhase and Stefan Rogg
  • Providing coaching to entrepreneurial students in the Innovation Space
  • Visiting Christmas markets & exploring Ulm
  • Attending two great Christmas parties: one with the master students and another with the team of the Institute for Entrepreneurship, Innovation, and Sustainability (IfE).

These allowed me to connect with the vibrant and diverse community at HNU. Furthermore, the professionalism and collegiality of the HNU faculty have made my teaching experience truly enjoyable. A special thank you also goes to Verena Mattes and Sarah Leible who made my stay an exceptional experience.

The collaborative spirit and commitment to academic excellence have left a lasting impression on me. The exchange of ideas and the opportunity to work alongside esteemed colleagues have undoubtedly enriched my own professional development. I refer to the many discussions I had during my with Prof. Dr. Jens Uwe Pätzmann and Prof. Dr. Hans-Michael Ferdinand.

I carry with me fond memories of my time at HNU and the valuable connections I have made.”